FOR IMMEDIATE RELEASE
DENVER, Colo. - January 7, 2008 - Colorado Ski Country USA (CSCUSA) and their 26 member resorts have partnered with the National Ski Areas Association (NSAA) to inform skiers and snowboarders about Skier Safety Awareness Week happening January 19-25. Skier Safety Awareness week is a series of programs designed to cultivate safe practices on the slopes through incentives and education.
Central to the idea of ski and snowboard safety are the seven principles listed in the "Your Responsibility Code," a nationally recognized code of on-mountain etiquette designed to keep skiers and riders safe while enjoying winter sports.
The responsibilities within the code include:
• Always stay in control, and be able to stop or avoid other people or objects.
• People ahead of you have the right of way. It is your responsibility to avoid them.
• You must not stop where you obstruct a trail, or are not visible from above.
• Whenever starting downhill or merging into a trail, look uphill and yield to others.
• Always use devices to help prevent runaway equipment.
• Observe all posted signs and warnings. Keep off closed trails and out of closed areas.
• Prior to using any lift, you must have the knowledge and ability to load, ride and unload safely.
CSCUSA works closely with our resorts to put together programs and activities utilizing Your Responsibility Code to foster safer ski and snowboard practices. Below are some of the programs being offered during Skier Safety Awareness Week to encourage safety on the slopes.
Aspen/Snowmass
Aspen Highlands will host Avalanche Dog Demos. This crack team of K9's will show guests how expert dogs find avalanche victims. For those interested in backcountry and hike-to terrain, Aspen Mountain will have Beacon Basin demos. Buttermilk will host a Kids Safety Day that includes a safety poster contest for local kids and educational activities. More kids' activities will be at Snowmass. They will host a Safety Carnival with demonstrations and games for kids. Also, Aspen/Snowmass is launching a Safety Video Contest where kids and teens are encouraged to make their own safety videos and submit them at the end of the season. New this year, there will be a Q&A at the top of the parks at Snowmass and Buttermilk on terrain park safety. Kids will come up and answer the questions, and if they answer correctly, they win an Aspen/Snowmass bandana.
Powderhorn
Powderhorn will participate in the NSAA poster contest for kids, a local contest that invites elementary-aged children in resort communities to design safety-related posters. The resort will also dedicate an entire run as a Slow Skiing Zone Run for safety and family skiing. In addition, Powderhorn is producing a safety video during Safety Week centered on the Skier's Responsibility Code and featuring the new 'Mogul the Moose' mascot.
Steamboat
Steamboat participates in the NSAA National Safety Awareness Week with their Lids On Kids Program and Head's Up Safety Initiative. In addition, to promote this industry-wide safety initiative, Steamboat has developed creative safety programs unique to its operations that will be implemented during Safety Week. These safety demonstrations include, on-mountain contests, Boeri helmet promotions, redeemable coupons for guests who can recite parts of Your Responsibility Code, ski school safety presentations, employee competitions, and participation in the Kids' Safety Poster Contest.
Vail
Safety Week at Vail will include a calendar of activities specially designed to raise guest awareness about various personal measures that can help protect everyone on the mountain. Activities at Vail will emphasize the seven points of Your Responsibility Code and skiers and riders are invited to participate in the many on and off-mountain events, including slope sweeps with the Vail Ski Patrol, clinics with the Vail Ski and Snowboard School, a "Taking Care of Your Body" clinic with Howard Head Sports Medicine, Flight for Life Helicopter Landing, a morning trivia game hosted by TV 8, and ski safety booths featuring the Yellow Jacket Program.
For more information on NSAA or National Safety Awareness Week, including other safety codes and initiatives such as Your Responsibility Code and Lids on Kids, visit www.nsaa.org.
To learn more about CSCUSA, our 26 member resorts, and for more information skier safety, please visit www.ColoradoSki.com/Resorts/SkierSafety.
Media Contact:
Jennifer Rudolph, 303.866.9712, Jennifer@ColoradoSki.com
Nick Bohnenkamp, 303.866.9724, Nick@ColoradoSki.com
Colorado Ski Country USA Aligns with National Ski Areas Association for National Skier Safety Awareness Week
Skier Safety Awareness Week January 19-25DENVER, Colo. - January 7, 2008 - Colorado Ski Country USA (CSCUSA) and their 26 member resorts have partnered with the National Ski Areas Association (NSAA) to inform skiers and snowboarders about Skier Safety Awareness Week happening January 19-25. Skier Safety Awareness week is a series of programs designed to cultivate safe practices on the slopes through incentives and education.
Central to the idea of ski and snowboard safety are the seven principles listed in the "Your Responsibility Code," a nationally recognized code of on-mountain etiquette designed to keep skiers and riders safe while enjoying winter sports.
The responsibilities within the code include:
• Always stay in control, and be able to stop or avoid other people or objects.
• People ahead of you have the right of way. It is your responsibility to avoid them.
• You must not stop where you obstruct a trail, or are not visible from above.
• Whenever starting downhill or merging into a trail, look uphill and yield to others.
• Always use devices to help prevent runaway equipment.
• Observe all posted signs and warnings. Keep off closed trails and out of closed areas.
• Prior to using any lift, you must have the knowledge and ability to load, ride and unload safely.
CSCUSA works closely with our resorts to put together programs and activities utilizing Your Responsibility Code to foster safer ski and snowboard practices. Below are some of the programs being offered during Skier Safety Awareness Week to encourage safety on the slopes.
Aspen/Snowmass
Aspen Highlands will host Avalanche Dog Demos. This crack team of K9's will show guests how expert dogs find avalanche victims. For those interested in backcountry and hike-to terrain, Aspen Mountain will have Beacon Basin demos. Buttermilk will host a Kids Safety Day that includes a safety poster contest for local kids and educational activities. More kids' activities will be at Snowmass. They will host a Safety Carnival with demonstrations and games for kids. Also, Aspen/Snowmass is launching a Safety Video Contest where kids and teens are encouraged to make their own safety videos and submit them at the end of the season. New this year, there will be a Q&A at the top of the parks at Snowmass and Buttermilk on terrain park safety. Kids will come up and answer the questions, and if they answer correctly, they win an Aspen/Snowmass bandana.
Powderhorn
Powderhorn will participate in the NSAA poster contest for kids, a local contest that invites elementary-aged children in resort communities to design safety-related posters. The resort will also dedicate an entire run as a Slow Skiing Zone Run for safety and family skiing. In addition, Powderhorn is producing a safety video during Safety Week centered on the Skier's Responsibility Code and featuring the new 'Mogul the Moose' mascot.
Steamboat
Steamboat participates in the NSAA National Safety Awareness Week with their Lids On Kids Program and Head's Up Safety Initiative. In addition, to promote this industry-wide safety initiative, Steamboat has developed creative safety programs unique to its operations that will be implemented during Safety Week. These safety demonstrations include, on-mountain contests, Boeri helmet promotions, redeemable coupons for guests who can recite parts of Your Responsibility Code, ski school safety presentations, employee competitions, and participation in the Kids' Safety Poster Contest.
Vail
Safety Week at Vail will include a calendar of activities specially designed to raise guest awareness about various personal measures that can help protect everyone on the mountain. Activities at Vail will emphasize the seven points of Your Responsibility Code and skiers and riders are invited to participate in the many on and off-mountain events, including slope sweeps with the Vail Ski Patrol, clinics with the Vail Ski and Snowboard School, a "Taking Care of Your Body" clinic with Howard Head Sports Medicine, Flight for Life Helicopter Landing, a morning trivia game hosted by TV 8, and ski safety booths featuring the Yellow Jacket Program.
For more information on NSAA or National Safety Awareness Week, including other safety codes and initiatives such as Your Responsibility Code and Lids on Kids, visit www.nsaa.org.
To learn more about CSCUSA, our 26 member resorts, and for more information skier safety, please visit www.ColoradoSki.com/Resorts/SkierSafety.
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Colorado Ski Country USA is the not-for-profit trade association
representing Colorado's 26 ski & snowboard resorts. Information
about the organization and its members can be found at
www.ColoradoSki.com. 
