Press Room

 

FOR IMMEDIATE RELEASE

Media Contact:
Jennifer Rudolph, 303.866.9712, Jennifer@ColoradoSki.com

COLORADO RESORTS TAKE STEPS TO RECESSION PROOF WINTER VACATIONS
Colorado Ski Country USA Responds to Airline Baggage Fees, Rising Fuel Prices
and Sluggish Economy


Denver, Colo. - August 12, 2008 - In the face of today's lackluster economy and the rising costs of gas and fuel, Colorado Ski Country USA's ski resorts have responded with programs and incentives that continue to make Colorado a very attainable and affordable winter getaway destination.

Baggage Fees
A recent trend shows that more guests are traveling with their own boots and choosing to rent skis or snowboards at their destination. Whether to avoid airline baggage fees or opt for ultimate convenience, for the 2008-09 season, travelers who decide to rent equipment rather than travel with their own boots, skis or snowboard have many options.

·    Monarch Mountain has increased their demo fleet for the coming ski season by 300 percent, giving guests even more selection of the newest skis and snowboards.

·    Winter Park Resort has updated the quality of their rental offering having purchased more than $250 thousand dollars worth of new gear. All rental skis will be under the new Salomon Syncro rental system, which means faster fitting for a, more effective rental process. In addition, Winter Park has added 250 kids' skis, boots and Burton snowboards to their rental fleet. All renters receive free "ski up" storage at the base of the slopes.

·    Copper Mountain has made renting equipment more convenient than ever with two options that help counter baggage fees. First, Copper's guests can rent from any of their three villages, making the rental process very convenient at the mountain. Second, with their new web based rental program, www.skiandboardrentals.com, prior to arrival at Copper, guests can book rental equipment for pick-up in locations throughout Colorado's Summit and Eagle counties, including Copper Mountain.

·    Crested Butte Resort is giving a credit of $15 per passenger, each way, to cover their first bag when they book a four day or more vacation through Crested Butte Vacations (CBV) before November 1, 2008.

·    Purgatory at Durango Mountain Resort is the original home of SportsExpress, LLC, the premier sports equipment delivery service, created to simplify the hassles of travelling with sports equipment including skis and snowboards. www.sportsexpress.com.

·    More of the latest specialized powder equipment is available for rent at Silverton Mountain including big mountain ultra fat K2 skis and special powder snowboards from Venture Snowboards.

·    New for this season Steamboat Ski & Resort Corporation unveiled its Bags Fly Free* program, in conjunction with the resort's Early Rewards package. When guests book an Early Rewards air-inclusive package through Steamboat Central Reservations® between August 15th and November 3rd, the resort will offset the baggage fee from the airlines to the tune of $25* per booked air seat through an American Express pre-paid gift card. Steamboat's Early Rewards package offers saving up to 20% on lift tickets and lodging when purchased and paid in full by November 3, 2008.

     * Early Rewards packages booked between August 15 and November 3 which includes air will receive a $25 American Express pre-paid gift card, per booked air seat, to apply towards airline baggage fees. Airline baggage fees are one-way, vary by carrier, weight and may change without notice. In cases, baggage fee may exceed $25 pre-paid gift card and additional cost is the sole responsibility of the traveler. Early Rewards Reservation must include lodging, lift and air for minimum 4-night stay. This offer is not valid for arrivals between 12/19/2008-1/4/09 and 2/13/09-2/18/09. Additional restriction may apply

·    Another program just launched this year at Steamboat is Lighten Up! A rental program where guests can leave equipment at home and rent from any location of the resort's Ski & Sport outlets that carry the newest ski and snowboard equipment. Additionally, Kids Rent Free from Ski & Sport locations when a parent or guardian rents 5 or more days. The resort also offers in-room service for guests that don't feel like coming to the rental shop.


Fuel Costs
Not only is travel to Colorado still possible, for the 2008/09 season it is affordable and accessible with these Colorado resort programs designed to give travelers relief from today's fuel and gas prices.

·    Crested Butte is offering a "Friends and Family Fly Free" program where every third airline ticket is free (buy two get three). Crested Butte Resort is buying the third ticket. It is available on certain fare classes and based on availability.

·    At Purgatory at Durango Mountain Resort it pays to travel this winter with their It Pays to Travel Plan. When guests book their vacation to Purgatory Mountain by November 27th, they will receive an instant 10 percent travel credit on their vacation*. The credit can be used to buy gas, upgrade rental gear or splurge on a great meal at the new Purgy's Day Lodge. It Pays to Travel applies to a minimum of 2 night stays at any Durango Mountain Resort property. Some restrictions apply* To take advantage of the Pays to Travel program, guests should call the Durango Mountain Resort Reservation Center at 800-982-6102.

     *Minimum 2 night stay. Not valid during holiday periods. Does not apply to existing reservations or group reservations. Travel credit amount is based on pre-tax reservation, with maximum credit of $100. Must be booked by 11/27/2008

·    Powderhorn resort is providing shuttle service to the resort on all weekends and holidays. In addition, starting in January, when a guest purchases 10 gallons of gas or more at any Phillips 66 station, they will receive a 'buy one, get one free' lift ticket. .

·    Silverton Mountain recognizes that they can't lower fuel prices but they can lower their lift ticket prices. For the 2008/09 season, guests can experience today's Silverton Mountain skiing at 2005 lift ticket prices.

·    At Steamboat Ski Resort kids fly free. One child 12 and under flies free with adult purchase when traveling midweek 12/2/08-12/12/08 and 1/4/09-2/1/3/09 Call Steamboat Central Reservations for details 800-922-2722. Steamboat also has nonstop flights from nine airports on five airlines, which are contracted by the resort. These flights will run the entire season without being eliminated. Once in the town of Steamboat there is no need to rent a car with the free Steamboat Springs Transit.

     * Passenger is responsible for Passenger Facility Charge(s) of up to $4.50 and the September 11 Security Fee of up to $2.50 for each flight segment which is required for the adult and the child. Must be purchased with a lodging package. A 2 night min. stay is required. Other restrictions may apply. Offer subject to change without notice.

There are other ways to recession proof a Colorado ski vacation this ski season. Some advanced planning and research into the local scene can result in some surprising tips to keeping costs down.

·    The Colorado Gems are nine resorts including Arapahoe Basin, Echo, Eldora, Loveland, Monarch, Powderhorn, Ski Cooper, SolVista and Sunlight, that offer great skiing, incredible deals and many free services. Travelers can sign up for a GEMS card at www.ColoradoGems.com to partake in many of the GEMS reduced pricing offers.

·    The best option for unlimited access to almost all Colorado resorts is the CSCUSA Gold Pass. Available for $2,500, the Gold Pass is the only pass that does not have any blackout dates, is fully transferrable, is valid at 21 Colorado resorts, has its own concierge service, in most cases allows direct to lift access, and comes with an invitation to the CSCUSA Annual Meeting.

·    At Crested Butte Mountain Resort, vacationers can "stay and ski free". Skiers receive free lift tickets when they stay in any participating lodging property from November 26- December 15, 2008.

·    Half price skiing is offered at Crested Butte to pass holders from any Colorado Ski Resort. Simply show your pass or discount card from any other ski resort at the ticket window and get a half-price lift ticket. Stay a while with 15 percent off lodging through Crested Butte vacations November 26 - December 15, 2008 with your pass.

·    At Steamboat, kids ski for free. Steamboat's Kids/GrandKids Ski Free program, valid the entire season, enables children 6-12 years of age to ski the same number of days as their parents or grandparents when a parent or grandparent purchases a 5-or-more-day regular priced lift ticket.

·    Arapahoe Basin, perched at 13,000 ft. atop the Continental Divide, isn't just for the expert skier. A-Basin offers reduced rate beginner lift tickets at the Molly Hogan learning center.

·    Telluride, Aspen, Copper, Winter Park and Steamboat are just some of Colorado Ski Country's 22 resorts that give free mountain tours daily.

·    Some resorts, such as Telluride and Silverton, offer free ice-skating, cost of rental equipment is not included.

·    When in Aspen, order up an Après-ski massage for just $10 at the Sundeck Restaurant and Lodge on Aspen Mountain.

·    Snowmass is home to free après-ski appetizers served at the Mountain Dragon.

·    At Aspen's Mezzaluna restaurant, diners can enjoy beer and pizza for just $10.

For more details on Colorado's 22 ski resorts and for up to date information on the 2008/09 Colorado ski season please visit www.ColoradoSki.com.

# # #

Colorado Ski Country USA is the not-for-profit trade association representing Colorado's 22 ski & snowboard resorts. Information about the organization and its members can be found at www.coloradoski.com.